What are the main features of emerging meal replacement foods such as nut bars and energy bars?

2021/03/19

Meal replacement food is a newly emerged functional classification of food, the body's energy requirements through the scientific proportion of powder production, RTD shakes, drinks, energy bars, etc., changing the traditional food form.

Many of us may only reluctantly consider Snickers bars or perhaps fitness protein bars brought on by the diet replacement craze. In fact, in the European and American markets, 80% of snack bar consumption comes not from fitness people but from mass consumers, whose nutrition and convenience meet the needs of mass consumers in a variety of occasions for snacks and meal replacement restaurants.


The meal replacement food market can actually be understood as:

1. The products are mainly subdivided by daily meal replacements and functional meal replacements. The Chinese meal replacement market has just started, and at this stage, it is mainly for consumers with strong weight management claims, with relatively limited participants. With the entry of more companies, the market can grow into a market for mass consumers in the future, such as Beast Life's ketogenic energy bar, Westfire to burn energy bar, the original kitchen energy bar, etc.


2. Portable product form. In the form of cereal bars, nut bars, easy to carry and eat. For the vertical demanders of fast food products, such as fitness and nutritional needs of pre-made short health food, we expect to continue to launch snack bar brands that meet Chinese people's taste habits and are oriented to the mass market.

3. The rise of children's meal replacement brands. U.S. children's fast food brands have been very popular with the capital in the past year. For example, OnceUponaFarm, which offers a vegetable mix subscription service, has raised $23 million in cumulative funding, Kidfresh, and FreeliFoods, which primarily attack the supermarket online channel LittleSpoon, a custom supplement brand. Brands, such as baby supplements and children's fast-food products., 4. Basically, the company is centered on the elements of organic, high protein, and healthy. General Mills has invested in much alternative protein and healthy snack brands. BeyondMeat, the cumulative investment of $65 million in almond milk brand KiteHill, the cumulative investment of $28 million in alternative boxes UrbanRemedy, kale crisps RhythmSuperfoods, etc. Nestle, as the bullying president who acquired 250 companies in 20 years, the farther on the way to purchase, 17 years to buy vegan food manufacturer Sweetearth, invest $ 2.3 billion to buy natural dietary supplements company Atriuminnovation 18 years to sell their own candy business in the United States list of expenses, the same year to buy Latin America's superfood Goldenberry Terrrafertil.


Cereal-bar-production-line


The choice of equipment for cereal bar production line considers pre-processing, mixing, and dosing requirements in addition to capacity. Binder production, pre-extrusion processing, and the size of the desired product also influence equipment choice. The production of complex, high-quality products, such as multi-component bars and layer-filled dry grain bars, Requires a dedicated Automatic Cereal Bar Line. Equipment that can be quickly switched between products can help reduce downtime and increase production efficiency. 

Contact us if you are looking to build a new cereal bar line or increase capacity and efficiency.